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Amanat

Car showroom marketing for used, imported and new car dealers

Used, imported and new car dealers. Here's what we hear from owners, and what we'd do about it.

Talk about my business
  • “Buyers message at night and buy elsewhere by morning”
  • “Buyers suspect every auction sheet and mileage reading”
  • “Imported stock has dried up, and local sellers don't know we buy”
  • “Buyers check Google reviews first, and ours are few and old”
  • “Every car needs photos, posts and a reel, and nobody has time”

What should digital marketing for a car showroom in Pakistan include?

A website with every car's real photos, approved price and papers; a complete Google Business Profile with recent reviews; click-to-WhatsApp ads by price band; quick WhatsApp replies, including at night; and a separate campaign to buy cars from local sellers. Amanat Digital Marketing Agency sets these up and runs them, and a person checks everything before it goes out.

By Saffiullah Warraich, Founder & CEO. Updated

Used, imported or new: what buyers check, and what helps

Used (local)

What buyers check first
Condition, accident history, original paint and transfer papers
What worries them
Hidden accident damage, or a car that isn't what the photos showed
What wins the enquiry
Real photos from every side, a walk-around reel and quick answers on WhatsApp
What we'd set up first
A post and reel for every car, and click-to-WhatsApp ads by price band

Imported / reconditioned

What buyers check first
Auction sheet, grade, verified mileage, import year and any repaint
What worries them
A fake or altered auction sheet, or tampered mileage
What wins the enquiry
The sheet image and grade on the car's own page, and the car shown exactly as it is
What we'd set up first
A page per car with its papers, and a "sell your car" campaign for local stock

New

What buyers check first
On-road price, delivery date, booking terms and finance options
What worries them
Paying booking money to a dealer who can't deliver
What wins the enquiry
A clear booking process, a delivery estimate and a monthly instalment estimate
What we'd set up first
A complete Google Business Profile, lead form ads and a finance estimate on the site

What we'd do for car showrooms

Every option that helps this kind of business, grouped by service.

Websites

About this service

Landing page

Ads send buyers to a busy profile where they can't find the car?

What we do
A page for one campaign: a new arrival, a price band or "sell your car to us". Real photos, the details you confirm (mileage, auction sheet for imported cars) and a WhatsApp button naming the car.
What you get
A campaign page with real car photos, confirmed details and a WhatsApp button that names the car or offer.
More about landing page

Catalogue & inventory site

Buyers suspect every auction sheet and mileage reading?

What we do
A page per car, synced with your stock: real photos shown as they are, price and mileage, and for imported cars the auction sheet image, grade and any inspection report as a live link you share, never a PDF copy. Sold cars come off, and every page has a WhatsApp button.
What you get
An inventory site with a page per car, the papers you share, filters and a WhatsApp button that names the car.
More about catalogue & inventory site

Website care

A car sold last week, and it's still on your website?

What we do
Each car in, price change or sale is sent to us on WhatsApp and the site follows: new car pages added, prices updated, sold cars taken off. Hosting, domain and backups are handled in the background.
What you get
A showroom site that matches your stock, with every change listed in your monthly report.
More about website care

3D & custom websites

About this service

Scroll-film website

Your showroom looks premium in person, but ordinary online?

What we do
A hero film of a real car from your floor: a walkaround that turns as visitors scroll, from the lights to the interior. Shot with our shot list; the car is never changed by AI. Your stock sits below.
What you get
A scroll-film home page featuring a real car from your stock, with WhatsApp on every page.
More about scroll-film website

3D product viewer

Buyers in other cities or abroad want to see the car from every side?

What we do
For featured cars, a turnable view built from a ring of real photos taken around the car, so buyers see every panel as it is, marks included. Nothing on the car is changed by AI.
What you get
A turnable 360° view on featured car pages, made from real photos of that car.
More about 3d product viewer

Interactive brand site

Every buyer asks "how much per month?" and you work it out by hand?

What we do
A finance estimate that follows the bank rates, loan cap, down payment and tenure rules you confirm, clearly marked as an estimate, not an approval. Plus a compare-two-cars view and a sell-your-car form, each ending in a WhatsApp chat with the answers filled in.
What you get
A showroom site with a finance estimate, car compare and sell-your-car form, all linked to WhatsApp.
More about interactive brand site

Management software

About this service

Bookings & appointments

Buyers say they'll come on Saturday, then nobody knows who is coming, or for which car?

What we do
We build one calendar for showroom visits, test drives and inspections, so bookings from calls, WhatsApp and walk-ins are entered once against the car the buyer asked about, and two buyers can't be booked for the same car at the same time.
What you get
Visit and test-drive booking software with a shared sales calendar, buyer records, confirmation messages and staff logins.
More about bookings & appointments

Stock & billing

Purchase price, repairs and expenses per car are scattered, so profit per sale is a guess?

What we do
We set up a record for every car in stock, from purchase and repairs to token money and final payment, so you see each car's cost and margin and what buyers still owe.
What you get
Car stock and billing software with a cost sheet per car, token and payment records, sale receipts and staff logins.
More about stock & billing

Staff & owner logins

Partners put money into cars and keep asking how their share is doing?

What we do
We give each partner a login to see the cars they've invested in, the costs on each and their share when a car sells, while staff logins cover stock and sales only.
What you get
Partner logins with a statement per car, staff logins with set limits, and a record of every change.
More about staff & owner logins

SEO & Google Business Profile

About this service

Google Business Profile

Buyers check you on Google Maps before they visit, and your profile looks empty?

What we do
We set the right car dealer category, hours and pin, add real photos of the showroom and stock, and post new arrivals so buyers see a working showroom.
What you get
A complete showroom profile with real photos, a pin buyers can follow, and regular posts from your stock.
More about google business profile

Local SEO

Buyers search a model and your city, and only find portals, not your showroom?

What we do
We give each car in stock its own page with real photos, the facts you confirm and a WhatsApp button, plus pages for the models and areas buyers search. Sold cars are marked sold.
What you get
Car and area pages marked up for Google, kept in step with your stock, and a monthly search report.
More about local seo

Website & Google audit

Your website still lists cars that sold months ago, and you don't know if Google shows it?

What we do
We check whether Google can find your car pages, how fast they open on a phone, whether sold cars still show as available, and whether your Maps profile matches your site.
What you get
A plain-English report with screenshots and a short action list, ordered by what matters most.
More about website & google audit

Review system

Buyers read your Google reviews first, and you have only a handful, mostly old?

What we do
We set up a review link, a QR card for delivery day and a WhatsApp message your team sends every buyer, every week, so reviews stay recent. Nothing is offered in return, and each reply is written for that review, not copied from a template.
What you get
A review card, a ready WhatsApp message, a delivery-day routine for staff and a reply to every review.
More about review system

Facebook & Instagram ads

About this service

Click-to-WhatsApp ads

You post every car, but serious buyers in your price range rarely message?

What we do
We run separate ads for buyers by price band and for people selling their car, each opening WhatsApp with a message naming the car. Photos are real, never changed by AI.
What you get
Buyer and seller campaigns, ads made from your real stock, weekly checks and a monthly report.
More about click-to-whatsapp ads

Lead-form ads

Imported cars have stopped coming, so where do you find local cars to sell?

What we do
We run a "sell your car" form ad asking make, model, year, mileage and city, so local sellers know you buy and your team calls back with the details in hand.
What you get
A seller lead form, leads in a shared sheet, a call-back script and a monthly report.
More about lead-form ads

Retargeting

Buyers watch your walkaround videos, then buy somewhere else?

What we do
We show people who watched your car videos or messaged you the cars in their price range, new arrivals and price changes you approve, for a few weeks after they looked.
What you get
Retargeting ads built from your real stock, with sold cars taken out, and a monthly report.
More about retargeting

Ads audit

You boost every car post and can't tell which boost brought a buyer?

What we do
We go through your ad account: which boosts brought chats, what each chat cost, whether sold cars are still being advertised, and whether the ads reach the right cities.
What you get
A plain-English report with screenshots and a short fix list, starting with the biggest waste we find.
More about ads audit

WhatsApp AI chatbot

About this service

AI WhatsApp assistant

Buyers message at night and on Sundays, and by morning they've bought from someone else?

What we do
When the showroom is closed, the assistant answers from the stock list you keep current, with sold cars taken off: make, model, year, mileage, auction sheet and the price you approve. Serious buyers go to your team with a summary and the car named, ready for the morning.
What you get
An assistant that answers stock questions after hours from your approved list, with a summary of each serious buyer for your team.
More about ai whatsapp assistant

Lead qualification

Cars to buy are harder to find, and seller chats get lost among “last price?” messages?

What we do
Sellers are asked make, model, year, mileage and city, and buyers their budget, the car they want, cash or bank finance, and city. Each ready seller or buyer reaches your team with a summary.
What you get
Seller and buyer questions on your number, a summary for each ready lead, and sellers and buyers in one shared sheet.
More about lead qualification

Bookings & orders

Buyers say “I'll come Saturday”, then nobody knows who is coming or for which car?

What we do
The assistant books showroom visits, test drives and inspections for a car still in your stock list, at a time your team has free, reads the details back and adds each visit to your sales team's calendar.
What you get
Visit and test-drive booking in the chat, each one in your team's calendar with the car and buyer named.
More about bookings & orders

Follow-ups & reminders

Buyers ask about a car on WhatsApp, go quiet, and nobody follows up?

What we do
For buyers who agreed to hear from you, the assistant follows up on the car they asked about, and tells them about price changes or similar cars you approve. It stops as soon as they say so.
What you get
Approved follow-up messages for quiet buyers, sent only with their agreement, and replies passed to your sales team.
More about follow-ups & reminders

Social posting agent

About this service

Daily posting

New cars arrive every week, and nobody has time to post them?

What we do
A post for every car that arrives, from your own photos: make, model, year and the details you confirm. Then price updates, sold posts and showroom days, in Roman Urdu and English.
What you get
A post per car arrival, plus a daily post on the platforms you choose, each checked by a person.
More about daily posting

Content calendar & approvals

A post goes out with last week's price, and the buyer holds you to it?

What we do
We plan the month: car arrivals, showroom days, auction sheet explainers and finance questions. Any post with a price waits for your approval, and sold cars come off the plan.
What you get
A monthly calendar where you approve every price before it goes out, and sold cars are taken off.
More about content calendar & approvals

Comments & DM replies

Buyers comment “price?” on every car post, and nobody replies?

What we do
We reply with the details you've confirmed for that car (year, mileage, auction sheet) and invite the buyer to WhatsApp. Price questions get the price only if you've approved it.
What you get
Replies on every car post, and buyers sent to your WhatsApp with the car they asked about.
More about comments & dm replies

WhatsApp Business setup

Buyers ask the same questions about every car, and replies take all day?

What we do
Quick replies for location, timings, auction sheets, inspection and test drives, and a catalogue item for each car in stock, with the photos and details you confirm.
What you get
A showroom profile, a catalogue of your cars, and quick replies your staff can send with a tap.
More about whatsapp business setup

AI videos

About this service

Ad videos

You want to run ads, but have no video beyond a shaky phone clip?

What we do
Ad videos from your real walkaround clips and photos: the car exactly as it is, with captions for year, mileage and the price you confirm. AI is used for openings and graphics, never the car.
What you get
A short ad per car or price band, in vertical and square sizes, with a WhatsApp call to action.
More about ad videos

Reels from your photos

Every car needs a reel, and nobody has time to film and edit?

What we do
A reel per car from the photos your staff take: exterior, interior, dashboard, auction sheet. Captions for the details you confirm, a Roman Urdu voiceover, and the car never altered.
What you get
A vertical reel for each car you send, ready for TikTok, Instagram and Facebook, with a WhatsApp link.
More about reels from your photos

Brand film

Buyers won't send token money until they're sure you're a real showroom?

What we do
A film of how you work: your real office and team, how cars are sourced and inspected, the paperwork you check, and how token money is received and receipted. Real cars only, shown as they are; AI for titles and motion.
What you get
A showroom film for your website, Google profile and pages, in Roman Urdu or English.
More about brand film

Growth consultancy

About this service

Business review

Buyers message about a car, then go quiet, and you don't know why?

What we do
We check your listings, photos and asking prices against nearby showrooms, read your Google reviews, and send a test enquiry to see how quickly and how well your team replies.
What you get
A written review of your listings, replies and reviews, with the fixes in order and a call to go through them.
More about business review

90-day growth plan

Stock sits too long, and the price keeps dropping?

What we do
We plan how each car gets listed, posted and followed up, what to do with the cars that have waited longest, and how to bring in sellers as well as buyers.
What you get
A 90-day plan for listings, older stock, buyer and seller enquiries, and the numbers to watch each week.
More about 90-day growth plan

On-site visit

Your yard is full, but online the cars don't look their best?

What we do
We walk your yard, see how cars are photographed and listed, sit with the team as WhatsApp enquiries come in, and mark the spots that work for photos and walkaround videos.
What you get
A visit report on photos, listings and enquiry handling, with a photo-spot guide for your yard and the fixes in order.
More about on-site visit

Questions owners ask

Where should a car showroom start: Facebook, Google or a website?

Start where buyers already check you: a complete Google Business Profile (car dealer category, map pin, hours, real showroom photos) and fast replies on WhatsApp. Then post every car with real photos and run click-to-WhatsApp ads by price band. A website with a page for each car comes next, so ads and posts send people somewhere they can trust.

Buyers message at night and on Sundays. How do we stop losing them?

In a mystery shop of more than 1,500 US dealers, 40% of web leads arrived while the dealership was closed, and buyers answered within 10 minutes were three times more likely to visit (Auto Remarketing, 2018). A WhatsApp assistant on your own number answers stock, price and papers questions from your approved list at any hour, and hands serious buyers to your team in the morning with the car named.

Buyers think every auction sheet is fake. How do we earn their trust online?

PakWheels lists three common forms of auction sheet fraud in Pakistan: tampered mileage, fake or altered sheets, and repainting that isn't disclosed (August 2026). Put the sheet image, grade and mileage you've confirmed on each car's page, and never edit the car itself in photos. A short film of how you source and check cars helps buyers believe the rest.

Buyers won't send token money until they're sure we're real. What helps?

PakWheels warns buyers not to pay token money on the phone just from pictures, after a Rs. 2.6 million middleman fraud (November 2024). Give buyers things they can check before they pay: a Google Business Profile with your real address, pin, hours and showroom photos, a website showing your actual stock, and a short film of your team. Then invite them to visit.

Do Google reviews matter for a car showroom?

Yes. In BrightLocal's 2026 survey of US consumers, 97% read reviews for local businesses and 74% look for reviews from the last three months. Ask every buyer on delivery day with a link or a QR card, offer nothing in return, and reply to every review, the unhappy ones included.

Imported cars have dried up. Can marketing help us find stock?

Used car imports fell to 148 units in April 2026, against 42,122 in the whole of FY25 (PakWheels, citing PAAPAM). Run a separate "sell your car" campaign: a form or a WhatsApp chat that asks make, model, year, mileage and city, so your team calls each seller back with the details in hand.

Can our website show the monthly instalment for a car?

Yes, as an estimate. Car financing in Pakistan reached Rs. 318 billion in November 2025, but the Rs. 3 million loan cap, down payments and shorter tenures limit what banks approve (ProPakistani, December 2025). A calculator built on the rates and rules you give us shows a rough monthly figure and sends the buyer's answers to your WhatsApp. It is never a loan approval.

How soon will we see more enquiries?

Faster WhatsApp replies and a complete Google profile work on enquiries you already get, so they help in the first weeks. Ads need a few weeks of testing by price band before they settle. Reviews and search build over months, which is why Growth, Complete and Premium have a 3-month minimum. Nobody can honestly promise a number of sales.

Sources

Guides for car showrooms

Plans

Most businesses start with Starter or Growth and add services later.

Paid month by month.

Starter

Getting a business online properly, fast

PKR9,900/month

+ PKR 19,900 one-time setup
Outside Pakistan: $59/month + $79 setup

Start with Starter
  • Business website with WhatsApp on every page
  • Google Business Profile set up
  • WhatsApp Business profile, catalogue and quick replies
  • Domain and accounts in your name
  • One-page monthly report
Recommended

Growth

Businesses that want a steady flow of enquiries

PKR24,900/month

+ PKR 19,900 one-time setup
Outside Pakistan: $149/month + $79 setup

Start with Growth

Everything in Starter, plus:

  • A post every day from your own photos, checked by a person
  • Approve posts in your portal before they go out
  • WhatsApp AI chatbot that answers customers day and night (Meta's message charges apply)
  • Local SEO for what people in your city search
  • Review system for real customers
  • Website care: changes, backups and hosting handled

Complete

Businesses ready to advertise and grow faster

PKR44,900/month

+ PKR 29,900 one-time setup
+ your ad budget, paid to Meta
Outside Pakistan: $249/month + $119 setup

Start with Complete

Everything in Growth, plus:

  • Facebook & Instagram ads that open WhatsApp chats
  • Retargeting people who already showed interest
  • 8 reels a month from your photos and clips (AI parts labelled)
  • Comment and DM replies
  • Weekly ad checks and a monthly report with sources

Premium

Businesses that want to be seen every day

PKR79,900/month

+ PKR 39,900 one-time setup
+ your ad budget, paid to Meta
Outside Pakistan: $449/month + $159 setup

Start with Premium

Everything in Complete, plus:

  • A reel every day: up to 30 a month from your photos and clips
  • Premium AI shots in every reel, labelled; your products shown as they are
  • One fully AI-made 15-second ad a month, labelled
  • Every reel posted on Instagram, Facebook, TikTok and YouTube Shorts
  • A weekly check-in call and same-day replies on working days

Custom

Software, 3D websites and larger projects: management software built for your trade, 3d and scroll-film websites, 360 tour websites: pkr 400,000 plus pkr 4,000 per 360 shot.

Talk to us

Tell us about your car showroom.

A person replies on WhatsApp with an honest suggestion.

WhatsApp 0329 7111154