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Amanat

Real estate digital marketing for agents, dealers and developers

Agents, dealers and property developers. Here's what we hear from owners, and what we'd do about it.

Talk about my business
  • “Buyers ask if the society is approved before they trust you”
  • “Overseas buyers can't visit, so they won't send money on trust”
  • “Many enquiries have no budget, and agents lose hours sorting them”
  • “Your listings sit next to fake ones on the portals”
  • “Site visits get fixed on WhatsApp, then nobody turns up”

What should digital marketing for a real estate business in Pakistan include?

Listings on your own site with real photos and current prices; project pages that state approval only as your documents show it; a Google Business Profile with reviews; and WhatsApp replies, day and night, that ask budget and area. Amanat Digital Marketing Agency sets these up and runs them, and a person checks everything before it goes out.

By Saffiullah Warraich, Founder & CEO. Updated

Agents or developers: what buyers check, and what helps

Agents and dealers

What buyers check first
Is the society approved, is the price real, and is the plot or house still available?
What worries them
Fake listings, old prices, and plots that were sold weeks ago
What wins the enquiry
All your listings under your own name with real photos, and fast replies that ask budget and area
What we'd set up first
A listings site, a Google Business Profile, and a WhatsApp assistant that sorts serious buyers

Developers

What buyers check first
Approvals and NOC, the payment plan, and how far construction has really got
What worries them
Possession dates that slip, and paying instalments for a project they can't visit
What wins the enquiry
Real site progress, renders labelled as renders, and approval status only as your documents show it
What we'd set up first
A project page and film, ads for buyers in Pakistan and abroad, and buyer logins for instalments

What we'd do for real estate

Every option that helps this kind of business, grouped by service.

Websites

About this service

Business website

Buyers check your agency online before visiting the office, and find nothing?

What we do
An agency site with your office on a map, your team, the areas you deal in and how buying, selling or renting through you works. Your listings can sit in a separate catalogue, and every page has a WhatsApp button.
What you get
An agency website with your office, team, how you work and a WhatsApp button on every page.
More about business website

Landing page

Buyers ask if the project is approved, and won't trust you until they're sure?

What we do
A page for one project or listing that shows approval and NOC status only as your documents show it, with a link to the development authority's own public list so buyers can check. Location map, payment plan and real site photos, with renders labelled and a WhatsApp button that names the project.
What you get
A project page with approval status from your documents, location, real photos, your payment plan and a WhatsApp button.
More about landing page

Catalogue & inventory site

Your listings are spread over many portals, and none look like yours?

What we do
All your listings in one place, under your name: a page per property with real photos, area, size and price (or "on request"), and filters by area, type and size. Sold listings come off.
What you get
A listings website with a page per property, filters and a WhatsApp button that names the listing.
More about catalogue & inventory site

Website care

Sold plots are still listed, and buyers keep calling about them?

What we do
We add new listings, update prices and mark sold or rented properties when you tell us, so buyers only see what's on offer.
What you get
A listings site that matches what's available, plus hosting, domain and backups.
More about website care

3D & custom websites

About this service

Scroll-film website

Overseas buyers can't visit, so they can't picture the project?

What we do
A scroll film from the main road to the gate to a finished home: real footage where it's built, labelled renders or AI scenes where it isn't. Nothing unbuilt is shown as real.
What you get
A project website opening with a scroll film, with every render and AI scene labelled.
More about scroll-film website

3D product viewer

Buyers can't understand a floor plan from a flat drawing?

What we do
A turnable 3D model of a house or apartment layout, built from your approved plans and clearly marked as a model, not a photo. Buyers turn it room by room, then ask on WhatsApp.
What you get
A 3D layout model of a unit type, labelled as a model, with a WhatsApp enquiry button.
More about 3d product viewer

Interactive brand site

Buyers keep asking which plots are still available?

What we do
An interactive map of your project showing open, booked and sold plots as you update them, and an instalment estimate from your payment plan. Tapping a plot opens WhatsApp with its number.
What you get
A project site with a clickable plot map and instalment estimate, linked to WhatsApp.
More about interactive brand site

Management software

About this service

Bookings & appointments

Site visits fixed on WhatsApp, then forgotten by the agent or the buyer?

What we do
We build a visit calendar for your agents, so each viewing is booked against the right property, the buyer gets a confirmation and a reminder the day before, and the agent notes what happened after.
What you get
Viewing and appointment software with agent calendars, buyer records, visit notes and staff logins.
More about bookings & appointments

Staff & owner logins

Landlords or investors keep calling to ask about rent, dues or their plots?

What we do
We give each landlord or investor a login to see their properties, rent collected or instalments paid, and any deductions, while agents see only their own listings and clients.
What you get
Owner and investor logins with statements, agent logins with set limits, and a record of every change.
More about staff & owner logins

SEO & Google Business Profile

About this service

Google Business Profile

Buyers check you on Google before visiting the office, and there's nothing there?

What we do
We list the agency with the right category, office pin, hours, real office and team photos and your WhatsApp number. New listings and site-visit days go up as posts, with prices only as you confirm them.
What you get
An agency profile with your office pin, hours and real photos, and regular posts for new listings.
More about google business profile

Local SEO

Buyers ask if a society is approved, and won't trust you until they're sure?

What we do
We write a page for each society and area you deal in, with what you have available and a WhatsApp button. Approval status is stated only as your documents show it, never "approved" without proof, and overseas buyers get a page on how buying through you works.
What you get
Society and area pages, an overseas-buyer page and your details marked up for Google, with a monthly search report.
More about local seo

Website & Google audit

You post on portals and Facebook, but your own website brings no enquiries?

What we do
We check whether Google can find your listing and society pages, whether old listings still show as available, how the site works on a phone and from abroad, and your Maps profile.
What you get
A plain-English report with screenshots and a fix list, starting with what costs you enquiries.
More about website & google audit

Review system

Most of your deals come from referrals, but none of that trust shows on Google?

What we do
After every deal, a ready WhatsApp message asks each buyer, seller or tenant for an honest review, with nothing offered in return. We reply to every review without mentioning prices or anyone's property details.
What you get
An after-deal message, an office QR card and a reply to every review.
More about review system

Facebook & Instagram ads

About this service

Click-to-WhatsApp ads

Overseas buyers won't send money on trust, and their messages arrive while you sleep?

What we do
We run ads for each project or listing, aimed at your city and at buyers abroad, opening WhatsApp with a welcome that asks their country, time zone, budget and timing, so your team knows who to call back and when.
What you get
Campaigns for local and overseas buyers, a WhatsApp welcome that asks the key questions, and a monthly report.
More about click-to-whatsapp ads

Lead-form ads

Most enquiries aren't serious buyers, and your team loses hours on calls?

What we do
We add a few sorting questions to the form, like budget, plot or house size and when they plan to buy, so your team calls the serious ones first. Overseas buyers say which country they're in.
What you get
Lead forms with sorting questions, leads in a shared sheet, a call-back script and a monthly report.
More about lead-form ads

Retargeting

Buyers take months to decide, and forget you in between?

What we do
We keep showing people who viewed your listings, watched project videos or messaged you real progress updates, new listings and site-visit days, so they remember you when they're ready.
What you get
Long-running retargeting for local and overseas buyers, built from real project updates, and a monthly report.
More about retargeting

Ads audit

Ads bring lots of enquiries, but almost none are serious buyers?

What we do
We check targeting, ad wording, form questions and where the leads came from, and compare them with your sales team's notes on which leads were real.
What you get
A report showing where the weak leads come from, and an ordered list of changes to try.
More about ads audit

WhatsApp AI chatbot

About this service

AI WhatsApp assistant

Enquiries come at night or from abroad, and by morning they've called another dealer?

What we do
The assistant answers listing questions in English, Urdu or Roman Urdu from the details you approve, and “is it approved?” only with the answer you can show on paper. Serious buyers are handed to an agent with a summary.
What you get
An assistant for listing and approval questions day and night, with serious buyers passed to your agents.
More about ai whatsapp assistant

Lead qualification

Most enquiries aren't serious buyers, and your agents lose hours finding out?

What we do
The assistant asks budget, area or project, plot or house size, buy or rent, and when they plan to decide. Overseas buyers say which country they're in. Ready leads go to the right agent with a summary.
What you get
Sorting questions on your number, a summary for each ready lead, and every enquiry in a sheet your agents can open.
More about lead qualification

Bookings & orders

Site visits are fixed on WhatsApp, then the buyer or the agent forgets?

What we do
The assistant books viewings in the chat at times the agent has free, reads them back and adds them to the agent's calendar. The buyer gets a confirmation with the date, time and place.
What you get
Viewing booking in the chat, with every visit in your agent's calendar and confirmed to the buyer.
More about bookings & orders

Follow-ups & reminders

Buyers wait months for prices and taxes to settle, and forget you in between?

What we do
Buyers who agreed hear about new listings in their budget and area while they wait, and can stop any time. For developers, the assistant also sends instalment-due reminders to buyers who agreed.
What you get
Listing follow-ups and instalment reminders, sent only to people who agreed, with replies passed to your team.
More about follow-ups & reminders

Social posting agent

About this service

Daily posting

Your listings are spread over many portals, and your own page is empty?

What we do
A post for each listing you confirm: area, size, the price you set and photos as they are. For developers, site progress from real photos. Every post points to your WhatsApp.
What you get
A post per listing or project update, plus daily posts, each with your WhatsApp link.
More about daily posting

Content calendar & approvals

Prices and availability change, and an old post brings the wrong enquiries?

What we do
We plan a month of listing posts, area guides and, for developers, project milestones. You approve each one, so price, size and status match what you have.
What you get
A monthly calendar of listings and updates, each one approved by you before it goes live.
More about content calendar & approvals

Comments & DM replies

Most enquiries are not serious, and sorting them takes all day?

What we do
We answer listing questions from your details, then ask the basics: budget, area, buy or rent, and when. Enquiries with answers go to your WhatsApp; the rest get a polite reply.
What you get
Replies on every listing, with enquiries passed to you with budget, area and timing noted.
More about comments & dm replies

WhatsApp Business setup

Enquiries come at night or from abroad, and wait hours for a first reply?

What we do
A greeting and an away message that ask for budget, area and buy or rent, quick replies for common listing questions, and labels for buyers, sellers and tenants.
What you get
An agency WhatsApp with a greeting, an away message and quick replies, for agencies not ready for an AI assistant.
More about whatsapp business setup

AI videos

About this service

Ad videos

Overseas buyers need to trust a project they can't visit?

What we do
Ads that use your real site footage, approved plans and location shots. Any AI-made scene, like an artist's view of a finished block, is labelled and never shown as the real building.
What you get
Project and listing ad videos, with AI scenes clearly labelled and a WhatsApp call to action.
More about ad videos

Reels from your photos

Your listings sit on many portals, all with the same flat photos?

What we do
A reel per listing from your photos: room by room, the size, the area and the price you confirm. No AI furniture and no AI window views; the property is shown as it is.
What you get
A vertical reel for each listing you send, with your WhatsApp for viewings.
More about reels from your photos

Brand film

Overseas buyers need to trust you before they pay or visit?

What we do
A film about your firm or project: who you are, past work you can show, the site today and the approvals you hold. Any AI view of an unbuilt project is labelled as an artist's impression.
What you get
A brand or project film for your website and pages, with every AI scene labelled.
More about brand film

Growth consultancy

About this service

Business review

Plenty of enquiries, few serious buyers, and no idea which source is worth it?

What we do
We look at where your listings sit, how they read and how you compare with other agents in your area, and send a test enquiry at night or from an overseas number to see how fast your agents really reply.
What you get
A written review of your listings, enquiry sources and follow-up, with the fixes in order.
More about business review

90-day growth plan

Most enquiries aren't serious buyers, and the good ones get lost in the pile?

What we do
We plan where to list and advertise, which questions sort serious buyers early, how to follow up, and, for developers, how to earn the trust of overseas buyers.
What you get
A 90-day plan with listing priorities, buyer questions, a follow-up routine and the numbers to watch.
More about 90-day growth plan

On-site visit

You don't know which portal, ad or group brings serious buyers, or how the office handles them?

What we do
We spend a normal day in your office, see how calls, WhatsApp and walk-ins are handled and recorded, and note where enquiries come from and where serious buyers slip away.
What you get
A visit report on enquiry handling and lead sources, with the changes to make first.
More about on-site visit

Questions owners ask

Buyers ask "is the society approved?" before anything else. What should we show online?

Only what your documents show. In August 2023 the CDA declared 185 housing societies and projects in Islamabad illegal and told people not to book or buy plots in them (ProPakistani). Put approval and NOC details on each project page exactly as your papers state them, and link to the development authority's own list so buyers can check for themselves.

Overseas Pakistanis won't send money on trust. How do we earn it from abroad?

Dawn reported in 2024 that overseas Pakistanis had lost life savings to misrepresentation, land possession and fake documents, and that, as a result, most avoid specialised real estate sectors. Show the real site today on film, label every render, list the documents you can share, and run ads that open WhatsApp asking the buyer's country and time zone.

Our listings sit next to fake ones on the portals. How do we stand apart?

Zameen's own guide lists false listings among the most common property frauds, and says GPS, maps and pictures on a website shouldn't be enough to get into a deal (2022). Put every listing on your own site under your name, with real photos and a WhatsApp button that names the property, take sold plots down, and invite buyers to visit.

Enquiries come at night or from abroad, and many have no budget. What helps?

Reply fast, then sort. In a 2024 US secret-shopper study of more than 25 brokerages, nearly half of online property enquiries went unanswered, and the median reply took 39 minutes (Mike DelPrete). A WhatsApp assistant answers from details you approve, at any hour, then asks budget, area, size, buy or rent and timing, so agents call the ready buyers first.

Do Google reviews matter for a property dealer?

Yes. In BrightLocal's 2026 survey of US consumers, 97% read reviews for local businesses and 89% expect owners to reply. In the US, 43% of buyers used an agent they found through a referral (NAR, 2025). Ask every buyer, seller and tenant for an honest review after the deal, offer nothing in return, and reply without mentioning prices or anyone's property.

We're a developer. How do we keep buyers' trust while the project is being built?

Delays now draw official action: in March 2026, Sindh's government said builders who miss completion deadlines face licence suspension and blacklisting (ProPakistani). Post real site progress photos regularly, label every render, and give each buyer a login to see their unit, instalments paid and statements. Instalment reminders go only to buyers who agreed to receive them.

Buyers fix a site visit and don't turn up, or wait months for taxes to settle. How do we keep them?

Property taxes keep changing: from July to September 2026, income tax from real estate fell 38% after advance taxes on property sales and purchases were halved (ProPakistani). Confirm every site visit in the chat with date, time and place, and remind buyers who agreed the day before. Buyers who are waiting hear about new listings in their budget and area, and can stop any time.

How soon will we see more serious buyers?

Faster WhatsApp replies and a complete Google profile work on enquiries you already get, so they help in the first weeks. Ads need a few weeks of testing by area and budget before they settle, and property decisions take months. That is why Growth, Complete and Premium have a 3-month minimum. Nobody can honestly promise a number of deals.

Sources

Guides for real estate

Plans

Most businesses start with Starter or Growth and add services later.

Paid month by month.

Starter

Getting a business online properly, fast

PKR9,900/month

+ PKR 19,900 one-time setup
Outside Pakistan: $59/month + $79 setup

Start with Starter
  • Business website with WhatsApp on every page
  • Google Business Profile set up
  • WhatsApp Business profile, catalogue and quick replies
  • Domain and accounts in your name
  • One-page monthly report
Recommended

Growth

Businesses that want a steady flow of enquiries

PKR24,900/month

+ PKR 19,900 one-time setup
Outside Pakistan: $149/month + $79 setup

Start with Growth

Everything in Starter, plus:

  • A post every day from your own photos, checked by a person
  • Approve posts in your portal before they go out
  • WhatsApp AI chatbot that answers customers day and night (Meta's message charges apply)
  • Local SEO for what people in your city search
  • Review system for real customers
  • Website care: changes, backups and hosting handled

Complete

Businesses ready to advertise and grow faster

PKR44,900/month

+ PKR 29,900 one-time setup
+ your ad budget, paid to Meta
Outside Pakistan: $249/month + $119 setup

Start with Complete

Everything in Growth, plus:

  • Facebook & Instagram ads that open WhatsApp chats
  • Retargeting people who already showed interest
  • 8 reels a month from your photos and clips (AI parts labelled)
  • Comment and DM replies
  • Weekly ad checks and a monthly report with sources

Premium

Businesses that want to be seen every day

PKR79,900/month

+ PKR 39,900 one-time setup
+ your ad budget, paid to Meta
Outside Pakistan: $449/month + $159 setup

Start with Premium

Everything in Complete, plus:

  • A reel every day: up to 30 a month from your photos and clips
  • Premium AI shots in every reel, labelled; your products shown as they are
  • One fully AI-made 15-second ad a month, labelled
  • Every reel posted on Instagram, Facebook, TikTok and YouTube Shorts
  • A weekly check-in call and same-day replies on working days

Custom

Software, 3D websites and larger projects: management software built for your trade, 3d and scroll-film websites, 360 tour websites: pkr 400,000 plus pkr 4,000 per 360 shot.

Talk to us

Tell us about your real estate.

A person replies on WhatsApp with an honest suggestion.

WhatsApp 0329 7111154