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Amanat

Digital marketing for doctors, clinics and dentists

Clinics, dentists and specialists. Here's what we hear from owners, and what we'd do about it.

Talk about my business
  • “Patients can't get through on the phone to book”
  • “Patients book, then don't turn up”
  • “Patients check reviews first, but happy ones rarely leave any”
  • “Doctor timings change, and Google still shows the old ones”
  • “Health ads have strict rules, and one wrong post causes trouble”

What should digital marketing for a clinic in Pakistan include?

A Google Business Profile with current timings; a page per doctor with qualifications and PMDC registration numbers; WhatsApp booking that asks only the patient's name; reminders for patients who agreed; and a review request to every patient. Amanat Digital Marketing Agency sets these up, with no cure claims or before-and-after photos, and a person checks everything.

By Saffiullah Warraich, Founder & CEO. Updated

Single doctor, multi-specialty, aesthetic or lab: what patients check, and what helps

Single-doctor clinic

What patients ask first
Is the doctor in today, what's the fee, and where is the clinic?
What goes wrong
Calls go unanswered while the doctor sees patients, and booked patients don't turn up
What helps
WhatsApp booking, and a reminder the day before for patients who agreed
What we'd set up first
A Google Business Profile with timings, and WhatsApp booking

Multi-specialty clinic

What patients ask first
Which doctor sits on which day, and how do I book?
What goes wrong
Timings change, Google still shows the old ones, and patients arrive when the doctor is away
What helps
A page per doctor with days and timings, and holiday hours set before they start
What we'd set up first
Doctor pages, a calendar per doctor and a find-a-doctor page by department and day

Dental, skin and aesthetic

What patients ask first
Who does the treatment, what's the fee, and how many visits will it take?
What goes wrong
Ads get rejected for claims, and patients can't tell a qualified doctor from an unqualified one
What helps
Doctors' qualifications and PMDC numbers and real clinic photos, with no before-and-after and no promised results
What we'd set up first
An ads audit against Meta's health rules, then ads about doctors, timings and booking, aimed by area and age

Diagnostic lab

What patients ask first
What does the test cost, when is the report ready, and can you sample at home?
What goes wrong
The same price question all day, and questions about results that staff shouldn't answer in writing
What helps
Approved test prices and report times on WhatsApp, with results and health questions passed to staff
What we'd set up first
A WhatsApp assistant for test prices, report times and home-sampling slots

What we'd do for clinics & doctors

Every option that helps this kind of business, grouped by service.

Websites

About this service

Business website

Patients want proof your clinic and doctors are genuine before they visit?

What we do
A clinic site with a page per doctor showing qualifications, timings and the PMDC registration number you give us, so patients can check the register themselves. Real clinic photos, a map and a WhatsApp appointment button, written within health advertising rules with no promised results.
What you get
A clinic website with doctor pages, registration numbers, timings, location and a WhatsApp appointment button.
More about business website

Landing page

A new doctor or service starts, and patients nearby never hear about it?

What we do
A page for one new doctor, service or health camp day: the doctor's qualifications, days and timings, the location and a WhatsApp button to request an appointment. No cure claims, no before-and-after photos and no questions about symptoms.
What you get
An announcement page with the doctor or service, timings, location and a WhatsApp appointment button.
More about landing page

Website care

A doctor's days changed, and patients turn up at the wrong time?

What we do
We update doctor timings, holidays, new services and Ramadan hours when you send them, and keep every page within health advertising rules.
What you get
A clinic site with current timings and services, hosted and backed up for you.
More about website care

3D & custom websites

About this service

Interactive brand site

Patients don't know which doctor to see, or when they're in?

What we do
A find-a-doctor page for multi-specialty clinics: patients pick a department and day, see who's in and request an appointment on WhatsApp. No symptom checkers and no health claims.
What you get
A clinic site with a doctor finder by department and day, linked to WhatsApp appointment requests.
More about interactive brand site

Management software

About this service

Bookings & appointments

Appointment calls come in while the doctor is busy, and the diary is on paper?

What we do
We build a calendar for each doctor's timings, so reception books calls and WhatsApp requests in one place, sees free slots at a glance and sends reminders with one tap. Patient records keep past visits, so reception can see who is due back for a follow-up.
What you get
Appointment software with a calendar per doctor, a due-for-follow-up list, reception logins and reminder messages. Patient details stay private to your clinic.
More about bookings & appointments

Stock & billing

Your clinic runs its own dispensary, and medicine stock and expiry dates are tracked by hand?

What we do
For clinics with their own dispensary, we set up medicines with batch and expiry dates, so the counter bills from the same stock, and expiry and low-stock alerts show what needs action in time.
What you get
Dispensary billing and stock software with batch and expiry tracking, supplier dues and counter logins.
More about stock & billing

Staff & owner logins

Several doctors share the clinic, and each wants to see their own patients and share?

What we do
We give each doctor a login for their own appointments and earnings share, reception a login for bookings and billing, and the owner a view of the whole clinic.
What you get
Doctor, reception and owner logins, with patient details visible only to the people who need them.
More about staff & owner logins

SEO & Google Business Profile

About this service

Google Business Profile

Patients can't find your timings, or which doctor sits on which day?

What we do
We list the clinic with the right category, pin, timings and booking number, and add real photos of the entrance and waiting area. Special hours for Ramadan, Eid and doctors' holidays are set before they start, with no treatment claims or before-and-after photos.
What you get
A clear clinic profile showing timings, location and how to book, written without medical claims.
More about google business profile

Local SEO

Patients search for a doctor or treatment nearby, and your site has one page for everything?

What we do
We write a page for each doctor and service, with timings, how to book, and the qualifications and medical council registration numbers you provide, so patients can check them. No cure claims and no before-and-after photos, in line with medical advertising rules.
What you get
Doctor and service pages with your clinic details marked up for Google, without medical claims, and a monthly search report.
More about local seo

Website & Google audit

Your clinic website is slow, out of date, or hides timings on a phone?

What we do
We check speed and layout on a phone, doctor timings, booking buttons, your Google profile, and any wording that could break medical advertising rules, such as cure claims.
What you get
A report with screenshots, an ordered fix list, and a note of any wording to change.
More about website & google audit

Review system

Patients check reviews first, but happy ones rarely leave one?

What we do
Your front desk sends every patient the same polite review request after a visit, with nothing offered in return, as Google's rules require. Replies never mention a patient's health or treatment, to protect their privacy.
What you get
A front-desk message, a counter QR card and privacy-safe replies to every review.
More about review system

Facebook & Instagram ads

About this service

Click-to-WhatsApp ads

Patients don't know your timings or how to book, and health ads have strict rules?

What we do
Ads about your doctors, timings, location and booking only, opening WhatsApp to book. Meta no longer allows targeting by health topic, so campaigns are aimed by area and age only, with no before-and-after photos and no cure claims.
What you get
Booking campaigns written to follow Meta's health ad rules and Pakistan's limits on medical claims, and a monthly report.
More about click-to-whatsapp ads

Lead-form ads

Appointment calls come while the doctor is busy, and patients hang up?

What we do
A short form for name, phone and preferred time, so your front desk calls back when it suits. It never asks about health conditions. No before-and-after photos or cure claims in the ads.
What you get
An appointment-request form that follows Meta's health rules, leads in a shared sheet, and a monthly report.
More about lead-form ads

Ads audit

Your ads keep getting rejected, or you're not sure they follow the rules?

What we do
We check your ads and targeting against Meta's health ad rules and Pakistan's limits on medical claims, and look at what each booking enquiry cost.
What you get
A report listing rejected or risky ads and why, with suggested rewrites and an ordered fix list.
More about ads audit

WhatsApp AI chatbot

About this service

AI WhatsApp assistant

Patients ask timings, fees and test prices while the doctor is busy, and some ask medical questions?

What we do
The assistant answers only timings, doctors' days, the fees you approve, how to book and directions, and for labs, the test prices and report times you approve. It never gives medical advice: health and result questions go to a person at the clinic, and patients can ask for a person any time.
What you get
An assistant for timings, fees, test prices and bookings only, with every health or result question handed to your staff.
More about ai whatsapp assistant

Bookings & orders

Appointment calls come in while the doctor is busy, and patients hang up?

What we do
The assistant books appointments by doctor, day and open slot, and asks only for the patient's name. It doesn't ask about symptoms, and any health question goes to a person at the clinic.
What you get
Appointment booking in the chat, each appointment in your clinic's calendar, and no medical advice from the assistant.
More about bookings & orders

Follow-ups & reminders

Patients book, then don't turn up, and the doctor's slot sits empty?

What we do
The assistant sends a reminder the day before each appointment, and before a follow-up visit the doctor sets, to patients who agreed. Messages carry only the doctor, day and time, and we keep a record of who agreed and who asked to stop.
What you get
Appointment reminders from your clinic calendar, with no medical content, sent only to patients who agreed.
More about follow-ups & reminders

Social posting agent

About this service

Daily posting

A new doctor or service starts, and patients nearby never hear about it?

What we do
Posts from your real photos: doctors' days, timings, new services, health days and the clinic itself, with staff shown only with consent. No cure claims or before-and-after, and the doctor can approve each post first.
What you get
A daily post of your doctors, timings and services, checked by a person and approved by the doctor if you choose.
More about daily posting

Content calendar & approvals

Health advertising has strict rules, and one wrong post can cause trouble?

What we do
We plan a month of posts: doctor timings, services, health days and simple awareness tips. The doctor approves every post in the portal before it goes out. No cure claims, no before-and-after.
What you get
A monthly calendar the doctor approves post by post, with timings and services kept current.
More about content calendar & approvals

Comments & DM replies

Patients ask about timings and bookings in comments while the doctor is busy?

What we do
We answer timings, location and how to book from your approved list. We never give medical advice in replies: health questions are asked to contact the clinic, and bookings go to your WhatsApp.
What you get
Replies on timings and bookings, with no medical advice given, and appointments passed to your staff.
More about comments & dm replies

WhatsApp Business setup

Appointment calls come in while the doctor is busy?

What we do
A profile with timings and location, quick replies for booking and the fees you approve, and an away message with the emergency guidance you choose. No medical advice in any reply.
What you get
A clinic WhatsApp where patients find timings and book, with replies your staff can send with a tap.
More about whatsapp business setup

AI videos

About this service

Reels from your photos

A new doctor or service starts, and patients nearby never hear about it?

What we do
Reels from your real clinic photos: the team, reception, new equipment and doctors' days, with staff shown only with their consent. No before-and-after and no cure claims, and the doctor approves each reel if you want.
What you get
Short reels about your clinic, doctors' days and new services, ready to post, with how to book an appointment.
More about reels from your photos

Brand film

With fake clinics in the news, patients want proof yours is genuine?

What we do
A short film of your real clinic and team: reception, the rooms and the doctors patients will meet, with staff and patients shown only with written consent. No medical claims, and any AI part is labelled.
What you get
A clinic film for your website, Google profile and pages, in Urdu or English.
More about brand film

Growth consultancy

About this service

Business review

Patients say they couldn't find your timings or get through on the phone?

What we do
We check how patients find your timings, location and doctors online, test how an appointment request is answered, and read your reviews, within the rules on health advertising.
What you get
A written review of how patients find and reach you, with the fixes in order.
More about business review

On-site visit

Reception is swamped, and patients wait on the phone or at the desk?

What we do
We spend time at reception, see how calls, WhatsApp and walk-ins are handled and how timings and doctors are shown to patients, while respecting patient privacy.
What you get
A visit report on reception, appointments and patient information, with the fixes in order.
More about on-site visit

Questions owners ask

Where should a clinic start: Google, Facebook or a website?

Start with your Google Business Profile, where timings, directions and your booking number sit together. Set the right category, pin and timings, add real photos of the entrance and waiting area, and set Ramadan, Eid and holiday hours before they start. Then add a page per doctor on your website, and WhatsApp booking so patients can book while the doctor is busy.

Patients book, then don't turn up. Do reminders help?

At Aga Khan University Hospital's paediatric clinics in Karachi, 30% of around 70,000 appointments in 2016 were no-shows, and the authors say reminding patients in advance can reduce them (JMIR Research Protocols, 2018). WhatsApp allows reminders only to patients who agreed. Ours carry just the doctor, day and time, and anyone who asks to stop is taken off.

With fake clinics in the news, how do we show patients we're genuine?

In six weeks to August 2026, the Punjab Healthcare Commission sealed 1,415 illegal treatment centres after 6,380 raids (ProPakistani). Anyone can search PMDC's online register of doctors. Put each doctor's qualifications and PMDC registration number on their page, as you give them to us, next to real photos of your clinic and team, shown only with their consent.

Can we ask patients for Google reviews?

Yes, if you ask every patient the same way. In a US survey of more than 1,000 patients, 84% checked online reviews before choosing a new provider, but 57% rarely or never leave one (Medical Economics, 2025). Google bans offering incentives for reviews and asking only happy patients. Reply to every review without mentioning anyone's health or treatment.

Our health ads keep getting rejected. What can a clinic safely advertise?

Your doctors, timings, location and how to book. Meta removed detailed targeting on health topics such as "Chemotherapy" and "World Diabetes Day" from 19 January 2022, so campaigns are aimed by area and age only. No cure claims, no before-and-after photos, no retargeting, and no forms that ask about health conditions. An ads audit checks past ads against these rules.

Patients ask medical questions on WhatsApp. Can an AI assistant answer them?

No. Ours says it is an AI assistant and answers only timings, doctors' days, the fees you approve, booking and directions. Every health question goes to a person at your clinic. WhatsApp's business policy requires automated chats to offer a prompt, clear and direct way to reach a person, and patients can ask for one at any time.

A doctor's days change. How do we keep Google and the website right?

Send the new timings, holidays or Ramadan hours on WhatsApp, and we update your website and Google profile and tell you when it's live. Special hours are set before they start, not on the day. Clinics with several doctors can have a find-a-doctor page where patients pick a department and day and see who is in.

How soon will we see more appointments?

Reminders and WhatsApp booking work on patients you already have, so they help in the first weeks. A complete Google profile, doctor pages and a steady flow of reviews build over months, which is why Growth, Complete and Premium have a 3-month minimum. We never promise patient numbers or treatment results.

Sources

Guides for clinics & doctors

Plans

Most businesses start with Starter or Growth and add services later.

Paid month by month.

Starter

Getting a business online properly, fast

PKR9,900/month

+ PKR 19,900 one-time setup
Outside Pakistan: $59/month + $79 setup

Start with Starter
  • Business website with WhatsApp on every page
  • Google Business Profile set up
  • WhatsApp Business profile, catalogue and quick replies
  • Domain and accounts in your name
  • One-page monthly report
Recommended

Growth

Businesses that want a steady flow of enquiries

PKR24,900/month

+ PKR 19,900 one-time setup
Outside Pakistan: $149/month + $79 setup

Start with Growth

Everything in Starter, plus:

  • A post every day from your own photos, checked by a person
  • Approve posts in your portal before they go out
  • WhatsApp AI chatbot that answers customers day and night (Meta's message charges apply)
  • Local SEO for what people in your city search
  • Review system for real customers
  • Website care: changes, backups and hosting handled

Complete

Businesses ready to advertise and grow faster

PKR44,900/month

+ PKR 29,900 one-time setup
+ your ad budget, paid to Meta
Outside Pakistan: $249/month + $119 setup

Start with Complete

Everything in Growth, plus:

  • Facebook & Instagram ads that open WhatsApp chats
  • Retargeting people who already showed interest
  • 8 reels a month from your photos and clips (AI parts labelled)
  • Comment and DM replies
  • Weekly ad checks and a monthly report with sources

Premium

Businesses that want to be seen every day

PKR79,900/month

+ PKR 39,900 one-time setup
+ your ad budget, paid to Meta
Outside Pakistan: $449/month + $159 setup

Start with Premium

Everything in Complete, plus:

  • A reel every day: up to 30 a month from your photos and clips
  • Premium AI shots in every reel, labelled; your products shown as they are
  • One fully AI-made 15-second ad a month, labelled
  • Every reel posted on Instagram, Facebook, TikTok and YouTube Shorts
  • A weekly check-in call and same-day replies on working days

Custom

Software, 3D websites and larger projects: management software built for your trade, 3d and scroll-film websites, 360 tour websites: pkr 400,000 plus pkr 4,000 per 360 shot.

Talk to us

Tell us about your clinics & doctor.

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WhatsApp 0329 7111154